Do SEO yourself

When SEO optimization is new to you, but also if you already have more experience, it is good to pay attention to the following points

Google Analytics: Install G.A. with the right settings and choose your target.
Add your website in Google Search Console.
Connect Google Search Console and Google Analytics.
Google My Business: Add your business to Google My Business to be found by customers in a specific region.
You make a robots.txt file in the public-html folder of your website.
Sitemap: Create a sitemap.xml file in the public-html folder.
Domain name: Make sure that your domain name has been paid for several years in advance.

Keyword research

Do good research for effective and unique keywords.
Research your competitors’ keywords.
Make a list of keywords that fit your purpose and what you want to focus on.

Page optimization

Website structure: create a user-friendly website structure (category structure, category blogs, pages, etc.).
Page Title: Make sure that each page has a targeted title of up to 70 characters.
Make sure that each title contains one, maximum two keywords.
Make sure you don’t use the same title twice.
Create a unique meta description for each page of max. 320 characters.
Include one or two keywords for each meta description.
The meta description should contain a lot of information that includes the main idea of ​​the page.
Meta descriptions should be enticing to get people to your site, but it should be accurate (so be true).
Create SEO friendly URLs with focus keywords.
Keep your URL short but sweet without all kinds of symbol characters.
For space between the URL, choose a hyphen and no hyphen.
Use Canonical URLs to avoid duplicate index pages.


Optimize H titles (headings).
Use the header tags h2-h6 if you have a lot of titles ..
Site Speed: Keep an eye on site speed and improve load time.
Optimize page content: Make sure you have unique content on every page. Do not use the same content multiple times.
Always check and analyze the content of your competitors.
You must have high-quality content (error-free) so that you don’t get errors in your search results.
Don’t use redundant keywords, because Google will penalize them.
Stay active and update your content regularly.
Make your website mobile-friendly. Make sure your website works well on all devices, e.g. tablets, phones, computers.

It is important that your website is not only SEO-friendly, but also user-friendly.